Rewriting the Education Narrative
Atidaynu’s passion was unmatched. Their services were transformative. Their vision for the future was unstoppable. Yet, a crucial disconnect lingered between their extraordinary work and the community they aimed to impact.
The story of Atidaynu was powerful, but it wasn’t being told in a way that resonated. That’s where GCNY stepped in—to redefine their identity, amplify their voice, and help them soar.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Websites

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The Turning Point
Closing the Gap
Atidaynu had already built a reputation for changing lives, empowering students, and crafting a supportive community. But their brand didn’t reflect this level of passion or purpose. The community saw pieces of the puzzle but couldn’t see the full picture of Atidaynu’s transformative offerings. It was time to rewrite the narrative and craft a cohesive brand that bridged the gap.
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The GCNY Partnership
Soaring with purpose
We approached Atidaynu’s branding as an opportunity to honor their vision while infusing it with clarity and vibrancy. The logo we designed—a bird in flight—symbolized limitless potential, the nurturing power of education, and the boundless possibilities that Atidaynu provides for every student. Through thoughtful website design, messaging that sparked emotion, and bold yet approachable visuals, we ensured that every touchpoint reflected Atidaynu’s belief: every child can soar when given the tools and support they need. As a result, Atidaynu’s new identity not only spoke to their existing community but also invited new families to join their journey.
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Results
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54%
increase in community engagement
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31%
rise in enrollment inquiries
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Enhanced community partnerships, driving program expansion
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-
The Turning Point
Closing the Gap
Atidaynu had already built a reputation for changing lives, empowering students, and crafting a supportive community. But their brand didn’t reflect this level of passion or purpose. The community saw pieces of the puzzle but couldn’t see the full picture of Atidaynu’s transformative offerings. It was time to rewrite the narrative and craft a cohesive brand that bridged the gap.
-
The GCNY Partnership
Soaring with purpose
We approached Atidaynu’s branding as an opportunity to honor their vision while infusing it with clarity and vibrancy. The logo we designed—a bird in flight—symbolized limitless potential, the nurturing power of education, and the boundless possibilities that Atidaynu provides for every student. Through thoughtful website design, messaging that sparked emotion, and bold yet approachable visuals, we ensured that every touchpoint reflected Atidaynu’s belief: every child can soar when given the tools and support they need. As a result, Atidaynu’s new identity not only spoke to their existing community but also invited new families to join their journey.
-
Results
-
54%
increase in community engagement
-
31%
rise in enrollment inquiries
-
Enhanced community partnerships, driving program expansion
-