Solidifying a reputation.
Real estate mogul, Avi Samet, cornered the market when it came to innovative strategy and knowledge in the brokerage field, expertly advising his clientele on methods to double their returns. Previously, his reputation preceded him, and he operated solely on word-of-mouth.
However, as his business expanded and his clientele began to grow, Avi approached GCNY with one goal in mind; solidifying his business from one of name-prestige to a powerful brand with a voice that reflected his sales prowess.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Highlighting the curb appeal.
Being that Avi’s main appeal consisted of his own knowledge and guidance, the challenge here was creating a brand with the capacity to go national, while still maintaining his personal skills and personality within the visuals and messaging to retain the trust and interest of his current clientele.
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The GCNY Partnership
Closing the deal.
We chose to speak in a tone that spoke volumes- without speaking at all. We infused Avi’s trademark values into the design identity, paying close attention to name, character, and Unique Selling Proposition, highlighting his acumen in a subtle way. Avi is distinct from the rest of the block, so we sourced a name that elevates his unique personal brand; from “Avi” to “Avion”, sending his capabilities soaring. Playing upon his three differentiators of knowledge, guidance, and expertise, the enhanced logo’s triangular appearance points towards these ideas. The logo infuses navigation with the upside-down “A” of Avion, while “direction” is informed in a sleek and distinguished profile, capturing the right trajectory.
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Results
-
2x
increase in client acquisition
-
35%
more national exposure
-
2.5
increase in revenue growth
-
-
The Turning Point
Highlighting the curb appeal.
Being that Avi’s main appeal consisted of his own knowledge and guidance, the challenge here was creating a brand with the capacity to go national, while still maintaining his personal skills and personality within the visuals and messaging to retain the trust and interest of his current clientele.
-
The GCNY Partnership
Closing the deal.
We chose to speak in a tone that spoke volumes- without speaking at all. We infused Avi’s trademark values into the design identity, paying close attention to name, character, and Unique Selling Proposition, highlighting his acumen in a subtle way. Avi is distinct from the rest of the block, so we sourced a name that elevates his unique personal brand; from “Avi” to “Avion”, sending his capabilities soaring. Playing upon his three differentiators of knowledge, guidance, and expertise, the enhanced logo’s triangular appearance points towards these ideas. The logo infuses navigation with the upside-down “A” of Avion, while “direction” is informed in a sleek and distinguished profile, capturing the right trajectory.
-
Results
-
2x
increase in client acquisition
-
35%
more national exposure
-
2.5
increase in revenue growth
-
Gevina Farms
