Making trust hereditary.
As Ben Beitel puts it, “In real estate, people trust you either because they can or because they must.” Now under the leadership of its third generation, his family business has earned its reputation by living squarely within the former of these two trust systems. Trust was rewarded.
The challenge was growing the firm to national sway and helping it inherit institutional gravitas, all without touching a hair on the head of its trust body. It was a delicate balance of fusing two otherwise opposing values i