A Cut Above
Beverly Wigs had long been the epitome of quality, comfort, and customer care. But they wanted more. They didn’t want to get lost in the fringe—they wanted to redefine, stand out, and lead the industry.
The next step was clear: establish a brand that’s about setting the trends—a name that stands for the hottest innovation, expertise, and style.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
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The Turning Point
The Industry’s New Big Wigs
In a market flooded with brands that live and die by price, we knew that quality alone wasn’t enough. Beverly was already a trusted name in wigs, but they weren’t being recognized as the industry leaders they knew they could be. They needed to be seen as the authority in wigs—cutting-edge, knowledgeable, and always one step ahead.
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The GCNY Partnership
Washed and Set
To position Beverly as trendsetters, we kicked off by giving them a forward-thinking brand identity—starting with a bold, modern logo inspired by haute couture, reflecting their ambition to lead. We built a messaging framework that celebrated natural confidence, effortless elegance, and everyday wearability. Stepping away from the traditional, static wig ads, we crafted a visual language that highlighted authenticity, personality, and trendsetting style. With education utilized as a marketing tactic, we launched The Wig Academy—a weekly educational series in Ami Living and across digital platforms—positioning Beverly as the leading voice in the wig world. With branded posts, IGTV series, and YouTube videos, we broadened their reach and solidified their standing as the ultimate authority that is constantly educating, innovating, and leading in the space.
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Results
-
38%
increase in overall sales
-
7x
increase in social media engagement
-
25%
jump in conversion rates
-
-
The Turning Point
The Industry’s New Big Wigs
In a market flooded with brands that live and die by price, we knew that quality alone wasn’t enough. Beverly was already a trusted name in wigs, but they weren’t being recognized as the industry leaders they knew they could be. They needed to be seen as the authority in wigs—cutting-edge, knowledgeable, and always one step ahead.
-
The GCNY Partnership
Washed and Set
To position Beverly as trendsetters, we kicked off by giving them a forward-thinking brand identity—starting with a bold, modern logo inspired by haute couture, reflecting their ambition to lead. We built a messaging framework that celebrated natural confidence, effortless elegance, and everyday wearability. Stepping away from the traditional, static wig ads, we crafted a visual language that highlighted authenticity, personality, and trendsetting style. With education utilized as a marketing tactic, we launched The Wig Academy—a weekly educational series in Ami Living and across digital platforms—positioning Beverly as the leading voice in the wig world. With branded posts, IGTV series, and YouTube videos, we broadened their reach and solidified their standing as the ultimate authority that is constantly educating, innovating, and leading in the space.
-
Results
-
38%
increase in overall sales
-
7x
increase in social media engagement
-
25%
jump in conversion rates
-
Fingercheck
