Rewriting Brooklyn’s Corporate Map
The owners of Brooklyn Square were ready to make the leap. They had a building. They had the potential. But they didn’t have a brand. Brooklyn Square was a largely unknown, nondescript office building in a gritty part of Brooklyn. It wasn’t a center of commerce, nor did it have any noteworthy reputation.
What they needed wasn’t just to fill a few office spaces—it was to build something that would change how the entire Brooklyn corporate scene viewed this location. They needed us to redefine the space and create something iconic that people could rally behind.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Digital Marketing
- Naming
- Print Collateral
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Climbing The Corporate Ladder
Brooklyn Square had all the right bones—its location, its structure—but it lacked life, it lacked a story. It was simply invisible, trapped in mediocrity that needed a revitalization. But with a little creative push, it could become more than anyone ever imagined. It was time to stop thinking small and make this building revolutionary.
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The GCNY Partnership
From Invisible to Iconic
To start, we gave the building a name that stuck—Brooklyn Square—one that captured its strength and potential. Then, we reimagined the entire space. With an elevated visual identity, a bold new exterior, and signage that felt right at home in the heart of Brooklyn’s corporate scene, we transformed a forgotten building into what became known as Brooklyn’s corporate attraction. Our strategy was all about making people feel the value the space offered. From digital campaigns to innovative outdoor media, we executed a full-spectrum marketing program that elevated the building’s status. Within months, Brooklyn Square became the go-to destination in Brooklyn. Everyone knew the name. It was synonymous with success, opportunity, and corporate prestige.
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Results
-
86%
Occupancy rate
-
200%
Brand recognition
-
5x
Growth in foot traffic
-
-
The Turning Point
Climbing The Corporate Ladder
Brooklyn Square had all the right bones—its location, its structure—but it lacked life, it lacked a story. It was simply invisible, trapped in mediocrity that needed a revitalization. But with a little creative push, it could become more than anyone ever imagined. It was time to stop thinking small and make this building revolutionary.
-
The GCNY Partnership
From Invisible to Iconic
To start, we gave the building a name that stuck—Brooklyn Square—one that captured its strength and potential. Then, we reimagined the entire space. With an elevated visual identity, a bold new exterior, and signage that felt right at home in the heart of Brooklyn’s corporate scene, we transformed a forgotten building into what became known as Brooklyn’s corporate attraction. Our strategy was all about making people feel the value the space offered. From digital campaigns to innovative outdoor media, we executed a full-spectrum marketing program that elevated the building’s status. Within months, Brooklyn Square became the go-to destination in Brooklyn. Everyone knew the name. It was synonymous with success, opportunity, and corporate prestige.
-
Results
-
86%
Occupancy rate
-
200%
Brand recognition
-
5x
Growth in foot traffic
-
Odella
