Caring Ahead of the Curve
When Carease first approached GCNY, they were simply another company in the Remote Patient Monitoring space—an industry that many had grown to distrust. Even though Carease truly cared about their clients, all they had to say was “We help DONs.” The owners had a product; we knew they had the potential for a powerful movement.
That was our starting point: to take Carease beyond tech, beyond a service, and craft a brand that would make them feel like an indispensable partner for Skilled Nursing Facilities.
What we did
- Advertising
- Brand Identity
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Positioning
- Print Collateral
- Printing
- Research
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Humanizing Technology
Carease needed a clear cultural identity that would give them lasting impact. Our challenge was to shape Carease into a brand that radiated both expertise and humanity—something that would shift the way Skilled Nursing Facilities thought about their care partners forever. We dug deep into what Carease really brought to the table and decided they weren’t just monitoring residents—they were empowering staff and transforming the entire care culture at every facility they touched.
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The GCNY Partnership
Giving Them a Head Start On Health
That’s when “Carease Together” was born—a rallying call that took Carease from a provider of RPM tech to a true ally in proactive care. Every part of their identity was rebuilt to support that vision. We designed a logomark inspired by the arc of a caring hand, balancing strength and warmth. Our visual system introduced bold colors that felt both professional and approachable. Our messaging strategy moved them beyond the cold, clinical language of “Remote Patient Monitoring,” introducing “Proactive Resident Monitoring” — a more human-centered term that reflected their true commitment to hands-on care and partnership. More importantly, we built a blueprint for how Carease would present itself to the world: as the company that doesn’t just offer tools, but stands shoulder-to-shoulder with DONs, admins, and owners to make their lives easier. From branded training sessions to internal team-building initiatives, every touchpoint supported that idea. Our strategy gave Carease a new language and story they could use to make it obvious why every facility would want them on their team.
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Results
-
200%
growth in sales
-
54%
increase in brand recognition
-
61%
rise in new client onboardings
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The Turning Point
Humanizing Technology
Carease needed a clear cultural identity that would give them lasting impact. Our challenge was to shape Carease into a brand that radiated both expertise and humanity—something that would shift the way Skilled Nursing Facilities thought about their care partners forever. We dug deep into what Carease really brought to the table and decided they weren’t just monitoring residents—they were empowering staff and transforming the entire care culture at every facility they touched.
-
The GCNY Partnership
Giving Them a Head Start On Health
That’s when “Carease Together” was born—a rallying call that took Carease from a provider of RPM tech to a true ally in proactive care. Every part of their identity was rebuilt to support that vision. We designed a logomark inspired by the arc of a caring hand, balancing strength and warmth. Our visual system introduced bold colors that felt both professional and approachable. Our messaging strategy moved them beyond the cold, clinical language of “Remote Patient Monitoring,” introducing “Proactive Resident Monitoring” — a more human-centered term that reflected their true commitment to hands-on care and partnership. More importantly, we built a blueprint for how Carease would present itself to the world: as the company that doesn’t just offer tools, but stands shoulder-to-shoulder with DONs, admins, and owners to make their lives easier. From branded training sessions to internal team-building initiatives, every touchpoint supported that idea. Our strategy gave Carease a new language and story they could use to make it obvious why every facility would want them on their team.
-
Results
-
200%
growth in sales
-
54%
increase in brand recognition
-
61%
rise in new client onboardings
-
222 Medical
