Giving back to New York

The largest post-acute healthcare network in the Northeast is usually not synonymous with a neighborhood brand. However, when the right Medicare Advantage Plan came around, we found the right strategy for reconnecting this giant to its earnest, honest New York Roots

The Centers Plan for Healthy Living had every potential to function as simply another piece of the supersized puzzle that is Centers Health Care. But by positioning CPHL as an essentially New Yorker brand, we fostered a direct new line f