A New Standard for American Craftsmanship
A few years ago, Cober Cabinets didn’t even have a name or a home. While GCNY was busy laying the brand foundations, Cober was building their own plant from the ground up, refusing to settle for outsourced quality or foreign fees. As GCNY’s vision for the brand took shape, Cober’s manufacturing ambitions grew in parallel. The result: a company that emerged from obscurity to become a sensation, with demand and intrigue growing at every step.
Cober’s mission goes beyond simply producing cabinets; it’s about creating a trusted hub where American craftsmanship thrives and customers know they’re investing in something lasting. Their commitment is to set a new benchmark for what a cabinetmaker can be, making every kitchen transformation exceptional.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Photography
- Print Collateral
- Printing
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Not Your Average Cabinet Company
Cober wasn’t looking to be just another name in the industry, they wanted to become the heartbeat of American kitchen design. In a landscape crowded with generic, mass-produced options, Cober set out to be more than a manufacturer; they aimed to be the place where quality is never compromised and customers feel instantly at ease. The challenge: how do you transform a brand-new company into the go-to destination for those seeking both beauty and substance in their homes?
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The GCNY Partnership
A Blueprint for Presence and Impact
We created more than a logo for Cober, we built the brand from scratch, crafting everything from a logo to a flawless digital presence. Every detail, from a distinctive, modern color palette to a digital experience that feels both high-end and approachable, was designed to set a new standard for the industry. Cober’s identity was shaped across a high-performing website, engaging social channels, and cohesive print and digital assets, ensuring the brand would stand out from day one. With clear messaging, compelling visuals, and a seamless online presence, Cober quickly became synonymous with reliability, style, and American-made excellence. The result is a company that doesn’t just fit in, but defines what cabinetry should be: innovative, dependable, and the first choice for anyone seeking the very best for their kitchen.
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Results
-
85%
growth in website traffic
-
3x
rise in repeat business
-
55%
year‑over‑year growth in order volumes
-
-
The Turning Point
Not Your Average Cabinet Company
Cober wasn’t looking to be just another name in the industry, they wanted to become the heartbeat of American kitchen design. In a landscape crowded with generic, mass-produced options, Cober set out to be more than a manufacturer; they aimed to be the place where quality is never compromised and customers feel instantly at ease. The challenge: how do you transform a brand-new company into the go-to destination for those seeking both beauty and substance in their homes?
-
The GCNY Partnership
A Blueprint for Presence and Impact
We created more than a logo for Cober, we built the brand from scratch, crafting everything from a logo to a flawless digital presence. Every detail, from a distinctive, modern color palette to a digital experience that feels both high-end and approachable, was designed to set a new standard for the industry. Cober’s identity was shaped across a high-performing website, engaging social channels, and cohesive print and digital assets, ensuring the brand would stand out from day one. With clear messaging, compelling visuals, and a seamless online presence, Cober quickly became synonymous with reliability, style, and American-made excellence. The result is a company that doesn’t just fit in, but defines what cabinetry should be: innovative, dependable, and the first choice for anyone seeking the very best for their kitchen.
-
Results
-
85%
growth in website traffic
-
3x
rise in repeat business
-
55%
year‑over‑year growth in order volumes
-
Enday
