Reinventing the Classic Smile
Enday set out to brighten the world of school and office supplies, aiming to make everyday essentials as joyful as they are functional. In a market filled with generic products and dated designs, Enday wanted to create supplies that spark happiness and inspire creativity for students and professionals alike. Their vision: to become the go-to source for colorful, reliable, and affordable supplies that make every day a little brighter.
Enday’s mission goes beyond simply selling pens and notebooks, it’s about building a brand that brings a smile to every desk and backpack. With a focus on playful design, quality materials, and accessible pricing, Enday is redefining what it means to shop for school and office essentials.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Photography
- Print Collateral
- Printing
- Research
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Not Your Average Supply Company
Enday wanted to stand out from the crowd of lookalike brands—they wanted to be the brand that makes organization fun. Their original logomark felt bulky and outdated, so Enday partnered with GCNY to reimagine their visual identity from the ground up. The challenge: how do you turn a basic supply company into a beloved, iconic brand that kids and adults look forward to using every day?
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The GCNY Partnership
A Happily Iconic Identity
We reinvented the entire brand experience. By introducing a modern monogram, clean typography, and a vibrant visual system filled with playful shapes and colors, we created an identity that blends form with fun. The new branding is instantly recognizable and perfectly captures Enday’s cheerful spirit. From packaging and print collateral to digital marketing and environmental signage, every touchpoint was designed to reinforce Enday’s commitment to happiness and quality. The result is a brand that doesn’t just sell supplies, it delivers a little joy with every purchase.
-
Results
-
3.5x
boost in brand recognition
-
10x
increase in sales
-
66%
increase in customer engagement
-
-
The Turning Point
Not Your Average Supply Company
Enday wanted to stand out from the crowd of lookalike brands—they wanted to be the brand that makes organization fun. Their original logomark felt bulky and outdated, so Enday partnered with GCNY to reimagine their visual identity from the ground up. The challenge: how do you turn a basic supply company into a beloved, iconic brand that kids and adults look forward to using every day?
-
The GCNY Partnership
A Happily Iconic Identity
We reinvented the entire brand experience. By introducing a modern monogram, clean typography, and a vibrant visual system filled with playful shapes and colors, we created an identity that blends form with fun. The new branding is instantly recognizable and perfectly captures Enday’s cheerful spirit. From packaging and print collateral to digital marketing and environmental signage, every touchpoint was designed to reinforce Enday’s commitment to happiness and quality. The result is a brand that doesn’t just sell supplies, it delivers a little joy with every purchase.
-
Results
-
3.5x
boost in brand recognition
-
10x
increase in sales
-
66%
increase in customer engagement
-
ConnectBooks
