The comfort zone, redefined
When Entech approached GCNY, we knew they could promise three things that no other smart control system provider could offer; more savings, advanced technology, and a stellar experience. Their technology included dynamic data points and smart settings that add efficiency to your building, leading-edge systems for better data collection and in-hand control abilities, and simplified, user-friendly hardware and software.
Entech boasted innovative systems that rose head-and-shoulders above the competition. Our role? Increasing the temperature of their success by transitioning them from a service based company to a cutting-edge tech mogul.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Bringing the heat
Entech had already proven their chops through their impeccable system software, dedicated support team, and consistently satisfied customer base, but now was the time to solidify the brand’s persona. We wanted to highlight their position as a tech-driven company who doesn’t just install boilers, but provides innovative new technology that completely revolutionizes temperature control for buildings everywhere.
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The GCNY Partnership
A technological metamorphosis
With market research and targeted strategy, we repositioned Entech’s image as bold, young, and fresh with detail. With simple, solid headlines and a touch of vibrant color, Entech gained a new clean, approachable feel that highlighted their innovative properties and sophisticated software systems. With updated imagery and messaging, Entech morphed from a simple service based institution to a trailblazing tech-centric company. Their enhanced branding caught consumers' eyes, and Entech’s sales began to soar as their newly positioned identity set them apart as the ultimate masters in smart control system expertise.
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Results
-
35%
increase in installations
-
4x
more wholesale inventory
-
5x
increase in building management partnership
-
-
The Turning Point
Bringing the heat
Entech had already proven their chops through their impeccable system software, dedicated support team, and consistently satisfied customer base, but now was the time to solidify the brand’s persona. We wanted to highlight their position as a tech-driven company who doesn’t just install boilers, but provides innovative new technology that completely revolutionizes temperature control for buildings everywhere.
-
The GCNY Partnership
A technological metamorphosis
With market research and targeted strategy, we repositioned Entech’s image as bold, young, and fresh with detail. With simple, solid headlines and a touch of vibrant color, Entech gained a new clean, approachable feel that highlighted their innovative properties and sophisticated software systems. With updated imagery and messaging, Entech morphed from a simple service based institution to a trailblazing tech-centric company. Their enhanced branding caught consumers' eyes, and Entech’s sales began to soar as their newly positioned identity set them apart as the ultimate masters in smart control system expertise.
-
Results
-
35%
increase in installations
-
4x
more wholesale inventory
-
5x
increase in building management partnership
-
Leonard Logistics
