Building the Breakthrough Brand

When Expediting Plus set out to elevate their presence in New York’s demolition expediting industry, their vision was clear: become the go-to partner for contractors, developers, and investors who demand speed, expertise, and flawless execution. With years of hyper-focused experience, Expediting Plus had already earned a reputation for getting demo jobs done faster and better than generalists. The next step was to ensure that reputation reached new audiences and markets.

Expediting Plus’s mission goes beyond just moving paperwork, they’re about delivering breakthrough results for clients tired of missed deadlines and poor project management. Their commitment is to set a new benchmark for what demolition expediting can be: precise, proactive, and always ahead of schedule.

What we did

Advertising
Brand Identity
Brand Positioning
Brand Strategy
Campaigns
Digital Marketing
Email Marketing
Print Collateral
Video & Motion
Websites

The Turning Point

Not Your Average Expediter

Expediting Plus wanted to be recognized as the industry leader. Within their tight-knit community, their track record was already legendary. But to attract new clientele beyond their core network, Expediting Plus needed a bold, well-considered identity and marketing plan. The challenge: how do you transform a trusted local brand into the obvious choice for anyone seeking premium, end-to-end demo expediting services?
The GCNY Partnership

A Breakthrough Identity

We built a comprehensive visual and messaging system that captures Expediting Plus’s expertise and energy. The dynamic new logo is adaptable across all media, maintaining approachability and a bright outlook in every application. The “Breakthrough Team” tagline encapsulates the company’s promise: delivering dramatic success for clients who are tired of late deadlines and bad management, while cleverly nodding to their demolition niche.

From brochures and email campaigns to a powerful, modern website and promotional video, every touchpoint was crafted to boost Expediting Plus’s presence and trustworthiness. The refreshed brand is deceptively simple, yet critical to attracting new opportunities and setting the company apart in a competitive market.
Results
- 72%
  
  rise in repeat business
- 3x
  
  website traffic
- 91%
  
  boost in visibility

The Turning Point

Not Your Average Expediter

Expediting Plus wanted to be recognized as the industry leader. Within their tight-knit community, their track record was already legendary. But to attract new clientele beyond their core network, Expediting Plus needed a bold, well-considered identity and marketing plan. The challenge: how do you transform a trusted local brand into the obvious choice for anyone seeking premium, end-to-end demo expediting services?

The GCNY Partnership

A Breakthrough Identity

We built a comprehensive visual and messaging system that captures Expediting Plus’s expertise and energy. The dynamic new logo is adaptable across all media, maintaining approachability and a bright outlook in every application. The “Breakthrough Team” tagline encapsulates the company’s promise: delivering dramatic success for clients who are tired of late deadlines and bad management, while cleverly nodding to their demolition niche.

From brochures and email campaigns to a powerful, modern website and promotional video, every touchpoint was crafted to boost Expediting Plus’s presence and trustworthiness. The refreshed brand is deceptively simple, yet critical to attracting new opportunities and setting the company apart in a competitive market.