Platforming a local favorite.
Going national is a decision no company takes lightly. When Fingercheck was starting up a list of 50 states—40-plus of which it had never won over before—it was a moment of introspection. In retrospect, this was a pivotal moment that needed careful, creative stewardship.
So we took this niche, beloved time and attendance provider and turned them into a formidable, recognized HR platform for the American corporate masses. Beyond radical change in capability and perspective, this was a seismic shift in how brands can leapfrog.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Photography
- Print Collateral
- Printing
- Research
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
-
Outpace, or step out.
Fingercheck offered strong time-and-attendance hardware to midsize companies, backed by basic, feature-poor software. After years of steep investment into better technologies, the company faced the challenge of taking on the big players such as Zenefits.
-
All together as one.
We eschewed the linear, iterative approach for a complete reposition: Fingercheck would now be an “All in one HR platform.” To help them climb the adoption ladder, we completely rethought the visual system to be tech-native, interactive, and scalable. We rebuilt their messaging with a wide scope as a platform leader, and developed beautiful elements to intersect with each of their focus industries while itemizing product categories. We also delivered environmental in-office design, enhanced their internal culture, developed a new website, and ran marketing and social media
-
Results
-
11x
Increase in subscriber base
-
2.9x
Growth in serviced territories
-
12
New work industries serviced
-
-
Platforming a local favorite.
Going national is a decision no company takes lightly. When Fingercheck was starting up a list of 50 states—40-plus of which it had never won over before—it was a moment of introspection. In retrospect, this was a pivotal moment that needed careful, creative stewardship.
-
Outpace, or step out.
Fingercheck offered strong time-and-attendance hardware to midsize companies, backed by basic, feature-poor software. After years of steep investment into better technologies, the company faced the challenge of taking on the big players such as Zenefits.
-
All together as one.
We eschewed the linear, iterative approach for a complete reposition: Fingercheck would now be an “All in one HR platform.” To help them climb the adoption ladder, we completely rethought the visual system to be tech-native, interactive, and scalable. We rebuilt their messaging with a wide scope as a platform leader, and developed beautiful elements to intersect with each of their focus industries while itemizing product categories. We also delivered environmental in-office design, enhanced their internal culture, developed a new website, and ran marketing and social media
-
Results
-
11x
Increase in subscriber base
-
2.9x
Growth in serviced territories
-
12
New work industries serviced
-
Beitel
