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Gevina was a new dairy brand hitting the shelves, and they were determined to make it big. We stepped in and created a groundbreaking ad campaign that had their yogurts flying out of stores and into families’ fridges.
With a focus on establishing a memorable and compelling presence within the dairy industry, we utilized strategic stewardship to shift Gevina’s market perception and position them as the cream of the crop.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Milking their assets.
Gevina already had a strong brand identity and image, but struggled with getting their name out there as the most deliciously innovative yogurt and dairy products option for the hungry consumer. We had to find a way to make them stand out while broadcasting their benefits in a clear and exciting manner.
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The GCNY Partnership
Whipping up a spoonful of success.
We approached this campaign with the goal of establishing Gevina as a healthy yet irresistible alternative to the other well worn brands in the stores. Our first step was composing a catchy jingle for them which we played from shelf attachments that customers could listen to as they shopped. With a comprehensive website, multiple ad campaigns for specific products, print ads, posters, and more, Gevina took off and expanded to various other dairy products like butter and cream cheese, and settled into its place as a dairy star.
-
Results
-
3x
increase in sales
-
46%
more brand awareness
-
5%
increase in wholesale
-
-
The Turning Point
Milking their assets.
Gevina already had a strong brand identity and image, but struggled with getting their name out there as the most deliciously innovative yogurt and dairy products option for the hungry consumer. We had to find a way to make them stand out while broadcasting their benefits in a clear and exciting manner.
-
The GCNY Partnership
Whipping up a spoonful of success.
We approached this campaign with the goal of establishing Gevina as a healthy yet irresistible alternative to the other well worn brands in the stores. Our first step was composing a catchy jingle for them which we played from shelf attachments that customers could listen to as they shopped. With a comprehensive website, multiple ad campaigns for specific products, print ads, posters, and more, Gevina took off and expanded to various other dairy products like butter and cream cheese, and settled into its place as a dairy star.
-
Results
-
3x
increase in sales
-
46%
more brand awareness
-
5%
increase in wholesale
-
Entech
