Elegance Rooted in Heritage and Warmth
When Haas Bridal, formerly known as Custom Bridal 13, sought to refine their brand, the goal was to fuse European exclusivity with a warm, personal reputation. Known for impeccable customer satisfaction and timeless design, the boutique needed an identity that reflected both heritage and modern luxury. By embracing the founder Esty Haas’s name, the refreshed brand evokes allure and sophistication while maintaining the personable, attentive experience that defines Haas Bridal.
Their mission: to create bridal couture that tells stories of historic grandeur and modern romance. Drawing inspiration from early twentieth-century art deco, with geometric shapes, sumptuous colors, and architectural linework, we crafted a brand identity that is both fashionably powerful and elegantly simple. This approach lends itself to seamless brand extensions, such as Haas Evening for eveningwear and Haas Form for structural undergarments, each with its own distinct yet complementary identity.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Photography
- Print Collateral
- Printing
- Research
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Not Your Average Bridal Brand
Haas Bridal wanted to stand out as a beacon of sophistication and warmth. The challenge was to create a visual system that captured historical luxury, contemporary design, and cultural resonance, while appealing to brides worldwide who seek an unforgettable, iconic look. The new brand needed to convey romance, strength, and artistry, making every bride feel both independent and exquisitely adorned.
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The GCNY Partnership
A Fashionably Powerful Identity
GCNY built the Haas Bridal brand from the ground up, starting with a logo that balances stunning simplicity and elevated letterforms, through complementary patterns inspired by art deco geometry. The soft blush color scheme paired with strong black outlines brings warmth and distinction to every touchpoint. From packaging and garment bags to business cards and advertising, the branding communicates sophistication and approachability.
The supporting brand collections, Haas Evening and Haas Form, extend the core identity with unique names and visuals that reinforce the boutique’s dedication to style and quality. GCNY helped Haas Bridal create not just a logo, but a visual narrative that transforms every client interaction into a luxurious experience. -
Results
-
85%
boost in brand visibility
-
10x
growth in market reach
-
15x
increase in sales
-
-
The Turning Point
Not Your Average Bridal Brand
Haas Bridal wanted to stand out as a beacon of sophistication and warmth. The challenge was to create a visual system that captured historical luxury, contemporary design, and cultural resonance, while appealing to brides worldwide who seek an unforgettable, iconic look. The new brand needed to convey romance, strength, and artistry, making every bride feel both independent and exquisitely adorned.
-
The GCNY Partnership
A Fashionably Powerful Identity
GCNY built the Haas Bridal brand from the ground up, starting with a logo that balances stunning simplicity and elevated letterforms, through complementary patterns inspired by art deco geometry. The soft blush color scheme paired with strong black outlines brings warmth and distinction to every touchpoint. From packaging and garment bags to business cards and advertising, the branding communicates sophistication and approachability.
The supporting brand collections, Haas Evening and Haas Form, extend the core identity with unique names and visuals that reinforce the boutique’s dedication to style and quality. GCNY helped Haas Bridal create not just a logo, but a visual narrative that transforms every client interaction into a luxurious experience.
-
Results
-
85%
boost in brand visibility
-
10x
growth in market reach
-
15x
increase in sales
-
Fineline
