Broadening an icon's borders
By historical measure, anything lucky enough to go icon will do best by serving its own status quo. To fiddle with that is to risk destabilizing the delicate nature of its following. ICON had the former—and felt they needed to attempt the latter. Naturally, they came seeking GCNY.
We have seen and guided such journeys before. Over the course of a year, we took ICON from a Brooklyn company to a national resource sought out by the greater American development community. Turns out,