Setting the Standard for Modern Oral Care

When Kept entered the crowded oral care market, their mission was clear: reinvent how people care for their teeth with a line of innovative, affordable products designed to promote brighter, healthier smiles. From toothbrushes and toothpaste to whitening kits and LED lights, Kept offers everything customers need to keep their teeth white, breath fresh, and self-confidence high.

As a fresh brand targeting discerning young adults who value both quality and style, Kept needed a modern, edgy identity with a hint of sophistication and a nod to technology. The brand reflects a lifestyle-focused approach where science meets fashion, designed to stand out visually on shelves and resonate with consumers who understand the importance of oral care and a great smile.

What we did

Advertising
Brand Identity
Brand Positioning
Brand Strategy
Campaigns
Digital Marketing
Email Marketing
Media Buying
Naming
Outdoor Media
Packaging
Photography
Print Collateral
Printing
Research
Signage & Environmental
Social Media
UX/UI
Video & Motion
Websites

The Turning Point

A New Smile in a Competitive Market

Kept wasn’t aiming to be just another oral care brand; they wanted to set a new standard. The challenge was creating a visual and messaging system that conveyed innovation, quality, and lifestyle appeal without overwhelming the consumer. The packaging had to be informative yet sleek, and the brand identity needed to express confidence, approachability, and a fresh perspective.
The GCNY Partnership

A Contemporary Smile

GCNY crafted a brand identity featuring a fresh logo with smooth, flowing lines that subtly evoke a smile with a playful wink. Starting with a progressive sans serif font, the design balanced clean sophistication with youthful energy while the color palette created a bold yet balanced presence.

Packaging innovation played a key role—unique cardboard tubes and space-saving boxes present product details clearly without cluttering shelves. Across digital platforms, print collateral, social media, and video content, every touchpoint communicates Kept’s fusion of science, technology, and style.
Results
- 48%
  
  increase in brand awareness within six months of launch
- 62%
  
  growth in sales since brand launch
- 31%
  
  Successful shelf presence with standout packaging that improves retailer reorder rates

The Turning Point

A New Smile in a Competitive Market

Kept wasn’t aiming to be just another oral care brand; they wanted to set a new standard. The challenge was creating a visual and messaging system that conveyed innovation, quality, and lifestyle appeal without overwhelming the consumer. The packaging had to be informative yet sleek, and the brand identity needed to express confidence, approachability, and a fresh perspective.

The GCNY Partnership

A Contemporary Smile

GCNY crafted a brand identity featuring a fresh logo with smooth, flowing lines that subtly evoke a smile with a playful wink. Starting with a progressive sans serif font, the design balanced clean sophistication with youthful energy while the color palette created a bold yet balanced presence.

Packaging innovation played a key role—unique cardboard tubes and space-saving boxes present product details clearly without cluttering shelves. Across digital platforms, print collateral, social media, and video content, every touchpoint communicates Kept’s fusion of science, technology, and style.

Results
- 48%
  
  increase in brand awareness within six months of launch
- 62%
  
  growth in sales since brand launch
- Successful shelf presence with standout packaging that improves retailer reorder rates