The Neighborhood Doctor, Reimagined
When MetroDoc came to GCNY, they had one prescription for success: to be the go-to, trusted urgent care provider for every family in every metropolitan neighborhood. But the healthcare space was already crowded, with industry giants ruling the scene.
MetroDoc’s mission wasn’t just about offering great care—it was about becoming a household name that families would rely on, even from day one.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
- Websites

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The Turning Point
Not Your Average Checkup
MetroDoc didn’t want to blend in—they wanted to stand out. The challenge? In a healthcare market overflowing with recognizable names, MetroDoc needed more than just good service—they needed a brand that felt like it had been a part of the community for decades. On day one, MetroDoc needed to feel familiar, accessible, and trustworthy, like the doctor you’ve known for years. How could we help them leap from ‘just another clinic’ to a brand that families would immediately feel at home with?
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The GCNY Partnership
A Dose of Strategy and Design
We didn’t just design a logo—we designed MetroDoc’s community presence. The color palette, featuring healing blues and cheerful yellows, exuded a feeling of warmth and approachability. Every element—from the tagline to the typography—was carefully crafted to feel like an old friend you could rely on. MetroDoc wasn’t just a place to go when you’re sick; it was the place that felt like home. With focused messaging, a streamlined digital experience, and visuals that brought the brand to life, MetroDoc positioned itself as the kind of healthcare provider that families immediately trusted. It wasn’t about blending in—it was about defining the space they occupied, and making sure they stood out as the healthcare provider of choice.
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Results
-
20% increase in patient visits
within the first three months
-
5 new locations
opened within the first year
-
3x higher patient satisfaction
compared to competitors
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-
The Turning Point
Not Your Average Checkup
MetroDoc didn’t want to blend in—they wanted to stand out. The challenge? In a healthcare market overflowing with recognizable names, MetroDoc needed more than just good service—they needed a brand that felt like it had been a part of the community for decades. On day one, MetroDoc needed to feel familiar, accessible, and trustworthy, like the doctor you’ve known for years. How could we help them leap from ‘just another clinic’ to a brand that families would immediately feel at home with?
-
The GCNY Partnership
A Dose of Strategy and Design
We didn’t just design a logo—we designed MetroDoc’s community presence. The color palette, featuring healing blues and cheerful yellows, exuded a feeling of warmth and approachability. Every element—from the tagline to the typography—was carefully crafted to feel like an old friend you could rely on. MetroDoc wasn’t just a place to go when you’re sick; it was the place that felt like home. With focused messaging, a streamlined digital experience, and visuals that brought the brand to life, MetroDoc positioned itself as the kind of healthcare provider that families immediately trusted. It wasn’t about blending in—it was about defining the space they occupied, and making sure they stood out as the healthcare provider of choice.
-
Results
-
20% increase in patient visits
within the first three months
-
5 new locations
opened within the first year
-
3x higher patient satisfaction
compared to competitors
-