Pulsing with Purpose
When Nupera, a groundbreaking medical company, came to us, they had one goal: to revolutionize the treatment of peripheral neuropathy. Their solution was a game-changer, delivering real relief for 83% of their patients.
But in a field crowded with ineffective treatments, their challenge was to stand out, build trust, and prove their technology worked.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Tech-Driven Yet Human
The key was to position Nupera as both innovative and trustworthy. They needed to look cutting-edge—almost tech-driven—while still maintaining the warmth and empathy people expect from healthcare providers. The challenge? Creating a brand that would communicate their technological breakthroughs in a way that patients could connect with on a human level. We had to bridge the gap between advanced science and approachable care, ensuring potential patients felt confident that Nupera could help where others had failed.
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The GCNY Partnership
An Innovation Surge
To bring this vision to life, we crafted a brand that balanced precision with compassion. Nupera’s new logo reflected nerve connections and healing, while the tagline "Tomorrow Feels Better" captured the promise of real relief. Their visual identity was sleek and tech-forward, highlighting their innovative pulse and wave technology, while the messaging remained approachable and hopeful. From web design to advertising, every piece of the brand was built to showcase Nupera as a leader in nerve health—both innovative and trustworthy.
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Results
-
39%
increase in patient inquiries
-
46%
rise in appointments
-
5x
more visibility at conferences
-
-
The Turning Point
Tech-Driven Yet Human
The key was to position Nupera as both innovative and trustworthy. They needed to look cutting-edge—almost tech-driven—while still maintaining the warmth and empathy people expect from healthcare providers. The challenge? Creating a brand that would communicate their technological breakthroughs in a way that patients could connect with on a human level. We had to bridge the gap between advanced science and approachable care, ensuring potential patients felt confident that Nupera could help where others had failed.
-
The GCNY Partnership
An Innovation Surge
To bring this vision to life, we crafted a brand that balanced precision with compassion. Nupera’s new logo reflected nerve connections and healing, while the tagline "Tomorrow Feels Better" captured the promise of real relief. Their visual identity was sleek and tech-forward, highlighting their innovative pulse and wave technology, while the messaging remained approachable and hopeful. From web design to advertising, every piece of the brand was built to showcase Nupera as a leader in nerve health—both innovative and trustworthy.
-
Results
-
39%
increase in patient inquiries
-
46%
rise in appointments
-
5x
more visibility at conferences
-