The Future of Education
When SchoolSet approached GCNY, they had a groundbreaking software platform poised to redefine school administration. Their tools simplified everything—from tuition tracking to grade reporting—bridging gaps between parents, teachers, and administrators.
But they lacked a clear identity, a name, and a strategy to showcase their transformative potential. It was up to us to create a compelling brand that communicated their innovation and made their technology indispensable for schools everywhere.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
- Websites
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The Turning Point
From Potential to Power
SchoolSet already had the bones of greatness: a seamless system for parents, teachers, and administrators, and cutting-edge tools to streamline operations. What it needed was a voice—a way to communicate its brilliance with the energy and simplicity that schools crave.
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The GCNY Partnership
Stacking the Educational Blocks
We didn’t just add polish. We reimagined SchoolSet from the ground up. Dividing its messaging into three easy-to-understand areas, supported by bold colors, we showcased how it truly stands apart. Vibrant red for energy and urgency, yellow for creativity and optimism, and blue for stability and trust—an intuitive system for an intuitive product. With a sleek logo built around a task-driven "S" and a tagline that speaks to their mission—"Ready, Set, Grow."—we gave SchoolSet a polished, professional image, and successfully positioned them as a leader in Educational Technology.
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Results
-
50%
increase in onboarding schools
-
4x
increase in user engagement with the platform
-
300%
surge in administrator satisfaction surveys
-
-
The Turning Point
From Potential to Power
SchoolSet already had the bones of greatness: a seamless system for parents, teachers, and administrators, and cutting-edge tools to streamline operations. What it needed was a voice—a way to communicate its brilliance with the energy and simplicity that schools crave.
-
The GCNY Partnership
Stacking the Educational Blocks
We didn’t just add polish. We reimagined SchoolSet from the ground up. Dividing its messaging into three easy-to-understand areas, supported by bold colors, we showcased how it truly stands apart. Vibrant red for energy and urgency, yellow for creativity and optimism, and blue for stability and trust—an intuitive system for an intuitive product. With a sleek logo built around a task-driven "S" and a tagline that speaks to their mission—"Ready, Set, Grow."—we gave SchoolSet a polished, professional image, and successfully positioned them as a leader in Educational Technology.
-
Results
-
50%
increase in onboarding schools
-
4x
increase in user engagement with the platform
-
300%
surge in administrator satisfaction surveys
-
Fingercheck
