Elevating Everyday Moments with Fresh, Inviting Dining
Sesame is a vibrant café known for its fresh, made-on-premises offerings including bakery items, aromatic coffee, vibrant salads, sandwiches, and refreshing drinks. With multiple locations in New Jersey and New York, Sesame sought to refresh its brand to better connect with modern customers looking for a welcoming, contemporary dining experience that blends quality, convenience, and community spirit.
Their mission: to be a neighborhood staple where every visit is an indulgence in fresh flavors and friendly service, inviting guests to enjoy casual, wholesome meals and treats throughout the day.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Photography
- Print Collateral
- Printing
- Research
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Bringing Flavor and Community to Life
In a competitive café market, Sesame wanted to enhance its visual presence and messaging to reflect the inviting, fresh, and approachable atmosphere their customers love. The challenge was designing cohesive branding and marketing materials that convey the café’s commitment to freshness, quality, and a diverse menu served with warmth.
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The GCNY Partnership
A Fresh Look for Fresh Food
GCNY crafted a brand refresh that emphasized Sesame’s friendly, fresh ethos. Through vibrant photography showcasing their offerings, clear and approachable signage at their locations, and strategic social media posts celebrating their menu and community, the brand came alive with energy and appeal. Advertising campaigns were designed to attract new guests and deepen loyalty through storytelling that highlights Sesame’s unique blend of flavor, quality, and atmosphere.
Every creative element—from signage to packaging, helped strengthen Sesame’s position as a go-to café that makes every meal a delightful experience. -
Results
-
100x
increase in foot traffic
-
80%
growth in social media
-
5.4x
increase in sales
-
-
The Turning Point
Bringing Flavor and Community to Life
In a competitive café market, Sesame wanted to enhance its visual presence and messaging to reflect the inviting, fresh, and approachable atmosphere their customers love. The challenge was designing cohesive branding and marketing materials that convey the café’s commitment to freshness, quality, and a diverse menu served with warmth.
-
The GCNY Partnership
A Fresh Look for Fresh Food
GCNY crafted a brand refresh that emphasized Sesame’s friendly, fresh ethos. Through vibrant photography showcasing their offerings, clear and approachable signage at their locations, and strategic social media posts celebrating their menu and community, the brand came alive with energy and appeal. Advertising campaigns were designed to attract new guests and deepen loyalty through storytelling that highlights Sesame’s unique blend of flavor, quality, and atmosphere.
Every creative element—from signage to packaging, helped strengthen Sesame’s position as a go-to café that makes every meal a delightful experience.
-
Results
-
100x
increase in foot traffic
-
80%
growth in social media
-
5.4x
increase in sales
-
Swiivel
