From Corporate to Community
When Sigma approached GCNY, they had all the right tools to optimize rehab departments—industry-leading protocols, expert staffing solutions, and a measurable impact on patient care. But while their operations ran smoothly, their brand was on life support.
Sigma’s identity felt clinical, corporate, and disconnected from the very people they needed most—top-tier therapists. Their brand needed a pulse, a heartbeat that would make professionals see themselves as a part of something bigger.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Digital Marketing
- Naming
- Print Collateral
- Signage & Environmental
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Rehabilitating the Brand
In order to connect to the top-tier talent they were seeking, we needed to create a brand that radiated energy, warmth, and opportunity—one that made healthcare professionals see a career path filled with growth, mentorship, and a true sense of community.
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The GCNY Partnership
From Stagnation to Stimulation
We gave Sigma the dose of vitality it needed, infusing their brand with vibrancy, warmth, and an undeniable sense of purpose. Instead of feeling like another corporate recruiter, Sigma became a career catalyst—an organization that nurtures talent and fuels professional growth. Our messaging shifted from corporate and transactional to uplifting and human-centered, emphasizing mentorship, opportunity, and a workplace that invests in its people as much as it does in patient care. Playful, encouraging illustrations reinforced this sense of warmth, making the brand feel welcoming and full of possibility. A refined digital experience streamlined recruitment, allowing professionals to see themselves at Sigma. The result? A standout employer brand that captured attention, sparked engagement, and attracted top-tier talent ready to make an impact.
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Results
-
5x
increase in applicant engagement
-
40%
more qualified hires placed in partner facilities
-
2x
increase in brand recognition
-
-
The Turning Point
Rehabilitating the Brand
In order to connect to the top-tier talent they were seeking, we needed to create a brand that radiated energy, warmth, and opportunity—one that made healthcare professionals see a career path filled with growth, mentorship, and a true sense of community.
-
The GCNY Partnership
From Stagnation to Stimulation
We gave Sigma the dose of vitality it needed, infusing their brand with vibrancy, warmth, and an undeniable sense of purpose. Instead of feeling like another corporate recruiter, Sigma became a career catalyst—an organization that nurtures talent and fuels professional growth. Our messaging shifted from corporate and transactional to uplifting and human-centered, emphasizing mentorship, opportunity, and a workplace that invests in its people as much as it does in patient care. Playful, encouraging illustrations reinforced this sense of warmth, making the brand feel welcoming and full of possibility. A refined digital experience streamlined recruitment, allowing professionals to see themselves at Sigma. The result? A standout employer brand that captured attention, sparked engagement, and attracted top-tier talent ready to make an impact.
-
Results
-
5x
increase in applicant engagement
-
40%
more qualified hires placed in partner facilities
-
2x
increase in brand recognition
-
Beverly Wigs
