Injecting intention into the formula.

SpecialtyRx was a big, growing company enjoying huge success. They were servicing many nursing homes and came to GCNY with the request of solidifying a genuine brand from their incredible breadth of operations, relationships, and innovations.

It would have been easy to amplify what was there and simply transmit the same story to more ears. But with good branding, we knew that together with SpecialtyRx’s incredible achievements so far, they could achieve national dominance.

What we did
  • Advertising
  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Campaigns
  • Digital Marketing
  • Email Marketing
  • Media Buying
  • Naming
  • Outdoor Media
  • Packaging
  • Photography
  • Print Collateral
  • Printing
  • Research
  • Signage & Environmental
  • Social Media
  • UX/UI
  • Video & Motion
  • Websites
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  • The Turning Point

    Be satisfied or stay hungry.

    SpecialtyRx was ready to go big, running a great operation and owning a highly regarded reputation. Even though they had the perfect capabilities and stellar reputation, the right positioning would help propel their success multistate and step into the limelight as a leader.

  • The GCNY Partnership

    Unleashing the LTC partner.

    To our eyes, SpecialtyRx was always meant to improve even more lives. It was clear to us that this company belongs at the helm. So we took them by the IV line and dragged them onto the national stage. Now, with over 600 people making up one of the most potent companies in the space, it somehow feels like destiny. And yet it took our navigating to create the proper positioning; to create the look and feel of a powerhouse; to break interstate barriers; to envelop the brand in all the trappings of a Fortune 500 company. We revamped communications, social media, visual systems, verbal messaging, web and apps, TV advertising, recruiting, trade events, education projects, internal culture, and more. Today, SpecialtyRx is as clear on its USP and its clients are on the innumerable value they deliver. This is a classic example of how we partner with brands at their most strategic junction, and turn their volume up to brilliant.

  • Results

    • 3x

      Growth in serviced territories

    • 240x

      Increase in number of staff

    • 9x

      Boost in average, YoY revenues

    • 6x

      Current facility total, compared to 2009

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  • Injecting intention into the formula.

    It would have been easy to amplify what was there and simply transmit the same story to more ears. But with good branding, we knew that together with SpecialtyRx’s incredible achievements so far, they could achieve national dominance.

bottel
bottel
bottel
bottel
bottel
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  • The Turning Point

    Be satisfied or stay hungry.

    SpecialtyRx was ready to go big, running a great operation and owning a highly regarded reputation. Even though they had the perfect capabilities and stellar reputation, the right positioning would help propel their success multistate and step into the limelight as a leader.

  • The GCNY Partnership

    Unleashing the LTC partner.

    To our eyes, SpecialtyRx was always meant to improve even more lives. It was clear to us that this company belongs at the helm. So we took them by the IV line and dragged them onto the national stage. Now, with over 600 people making up one of the most potent companies in the space, it somehow feels like destiny. And yet it took our navigating to create the proper positioning; to create the look and feel of a powerhouse; to break interstate barriers; to envelop the brand in all the trappings of a Fortune 500 company. We revamped communications, social media, visual systems, verbal messaging, web and apps, TV advertising, recruiting, trade events, education projects, internal culture, and more. Today, SpecialtyRx is as clear on its USP and its clients are on the innumerable value they deliver. This is a classic example of how we partner with brands at their most strategic junction, and turn their volume up to brilliant.

bottel
bottel
  • Results

    • 3x

      Growth in serviced territories

    • 240x

      Increase in number of staff

    • 9x

      Boost in average, YoY revenues

    • 6x

      Current facility total, compared to 2009

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