Automating the Nonprofit for a Mission-First Future

Swiivel was founded with a powerful vision: make nonprofit management as easy and elegant as possible with best-in-class technology. As a comprehensive SaaS solution for schools, synagogues, and fundraising organizations, Swiivel tackles the mountain of admin work, including bill processing, contract mailing, communications, route tracking, and more, so that nonprofits can fully focus on their missions.

Despite massive achievements in automation and machine learning, the market’s expectations for nonprofit sector tools remained low: clunky performance, minimal support, and outdated branding. Swiivel was conceived to turn that narrative around. The task for GCNY was to bring this product’s “automagic” experience to life, making everything look as seamless and user-friendly as the software itself.

What we did

Advertising
Brand Identity
Brand Positioning
Brand Strategy
Campaigns
Digital Marketing
Email Marketing
Media Buying
Naming
Outdoor Media
Packaging
Photography
Print Collateral
Printing
Research
Signage & Environmental
Social Media
UX/UI
Video & Motion
Websites

The Turning Point

Defying Expectations with Delight

Most nonprofit admin products evoke dread, not excitement. Swiivel’s founders wanted a brand that spilled over with Silicon Valley slickness and joy, the kind of brand that makes users say, “Surprise! It works!” The real challenge was to channel that surprise and positivity into every touchpoint, leading with polish and modernity rarely seen in the for-purpose space.
The GCNY Partnership

An Identity that Moves with You

GCNY developed a forward-thinking identity anchored by a vibrant logomark, inspired by the dual “i”s in the Swiivel name, a graphic touch that embodies effortless multi-tasking done right. Every detail, from the fluid color palette to the bold, dynamic typography, sparks a sense of energy and confidence. Clear, inviting messaging conveys that Swiivel doesn’t just handle tasks—it lifts the entire burden of nonprofit administration, delivering peace of mind and instant results.

From UX/UI through digital collateral and web design, the visual system exudes sophistication and reliability. The Swiivel brand sets a new standard in nonprofit tech, removing the “headache” from running an organization and making every aspect of administration beautifully simple.
Results
- 5x
  
  signups boost
- 71%
  
  engagement surge
- 11.2x
  
  org adoption

The Turning Point

Defying Expectations with Delight

Most nonprofit admin products evoke dread, not excitement. Swiivel’s founders wanted a brand that spilled over with Silicon Valley slickness and joy, the kind of brand that makes users say, “Surprise! It works!” The real challenge was to channel that surprise and positivity into every touchpoint, leading with polish and modernity rarely seen in the for-purpose space.

The GCNY Partnership

An Identity that Moves with You

GCNY developed a forward-thinking identity anchored by a vibrant logomark, inspired by the dual “i”s in the Swiivel name, a graphic touch that embodies effortless multi-tasking done right. Every detail, from the fluid color palette to the bold, dynamic typography, sparks a sense of energy and confidence. Clear, inviting messaging conveys that Swiivel doesn’t just handle tasks—it lifts the entire burden of nonprofit administration, delivering peace of mind and instant results.

From UX/UI through digital collateral and web design, the visual system exudes sophistication and reliability. The Swiivel brand sets a new standard in nonprofit tech, removing the “headache” from running an organization and making every aspect of administration beautifully simple.