Redefining Plumbing Industry Expertise

Worldwide Plumbing Supply has earned a reputation as a trusted, reliable provider of high-quality plumbing supplies and services. Known for its extensive inventory, they have become an industry leader by pairing breadth of selection with deep technical expertise and exceptional customer service.

With decades in the business, Worldwide Plumbing approached GCNY for a complete brand refresh that would reflect their leadership position while presenting a modern, approachable identity. The goal: position them as the go-to, knowledgeable partner in the plumbing industry while maintaining the trust and reliability their name already commands.

What we did

Advertising
Brand Identity
Brand Positioning
Brand Strategy
Campaigns
Digital Marketing
Email Marketing
Media Buying
Naming
Outdoor Media
Packaging
Photography
Print Collateral
Printing
Research
Signage & Environmental
Social Media
UX/UI
Video & Motion
Websites

The Turning Point

Modernizing Without Losing the Core

The challenge was to create a brand system that honored Worldwide Plumbing’s legacy while better showcasing their expertise and accessibility. Every element—logo, color palette, typography, collateral—needed to work together to speak directly to both professional contractors and industry partners. The new brand would need to clearly convey capability, dependability, and forward-thinking solutions.
The GCNY Partnership

A Sharper, Stronger Identity

GCNY took the original Worldwide Plumbing logo and gave it a contemporary refresh, streamlining lines, refining proportions, and ensuring a sharper, more modern appearance. We paired the updated logo with a professional, versatile color palette and clean typography for maximum legibility across print and digital platforms.

From stationery and brochures to trade show materials and promotional products, we applied the new brand identity consistently, ensuring every touchpoint reinforced Worldwide Plumbing’s position as a trusted industry authority. The cohesive system communicates product breadth and availability, in addition to an expert-driven service philosophy that sets them apart from competitors.
Results
- 12x
  
  increase in brand recognition
- 13%
  
  increase in engagement at trade shows
- 5.4%
  
  rise in repeat orders

The Turning Point

Modernizing Without Losing the Core

The challenge was to create a brand system that honored Worldwide Plumbing’s legacy while better showcasing their expertise and accessibility. Every element—logo, color palette, typography, collateral—needed to work together to speak directly to both professional contractors and industry partners. The new brand would need to clearly convey capability, dependability, and forward-thinking solutions.

The GCNY Partnership

A Sharper, Stronger Identity

GCNY took the original Worldwide Plumbing logo and gave it a contemporary refresh, streamlining lines, refining proportions, and ensuring a sharper, more modern appearance. We paired the updated logo with a professional, versatile color palette and clean typography for maximum legibility across print and digital platforms.

From stationery and brochures to trade show materials and promotional products, we applied the new brand identity consistently, ensuring every touchpoint reinforced Worldwide Plumbing’s position as a trusted industry authority. The cohesive system communicates product breadth and availability, in addition to an expert-driven service philosophy that sets them apart from competitors.