Our mission

We partner with ambitious brands to create end-to-end, conversion-first experiences that impact with purpose, on purpose.

Our process

We follow an obsessive process of unearthing the right strategy for your business, capturing your unique values, and crafting a thoughtful, immersive brand across all touchpoints.

Never content with 'tried and proven' ideas, we are endlessly curious. We are passionate to push the creative envelope to drive new possibilities and deliver never-before-seen levels of engagement and performance.

Conversion First™

Our signature Conversion First™ process helps identify opportunities to turn your brand extraordinary, deliver it to the masses, and ensure result-driven connections to profit, scale, and transform your business.

Emotional Intelligence

To create distinctive, human-centered brand interactions, we focus on applying behavioral science to customer experiences, and shape engaging brand stories that matter to real people and enhance real lives.

Capabilities

From angling the market to marketing the angle

Brand Identity
Digital Experiences
Photography
User Experience
Brand Positioning
Digital Marketing
Print Design
User Interface Design
Brand Strategy
Naming
Signage & Environmental
Video & Motion
Campaigns
Packaging
Social Media
Web Design

Sectors

Serving powerhouses, wherever they are

Construction
Fashion & Beauty
Retail
Education
Food & Drink
Nonprofits
Technology
Finance
Healthcare
Real Estate

We push boundaries. Then break them.
Meet the people of GCNY.

A multidisciplinary, deeply collaborative team that delivers creative expertise throughout the entire media stack.
Each member specializes, so every brand resonates.

Yossi Blumenfeld

Founder, CEO

Where direction is born.

Yossi develops and leads the original marketing strategies that have defined GCNY’s (and clients’) ongoing success.

His friends also know him for his musical aspirations, partiality to good food, and insatiable hunger for new ideas.

Ricky Blau

Chief Account Executive, Principal

How projects go live. The direct link between clients and team, Ricky maintains clarity among all parties, keeping momentum so projects launch on schedule. She also loves to travel as often as life allows, and helps new creatives find their footing in the industry.

Hindy Grunwald

Chief Operating Officer

The reason GCNY delivers. Hindy is GCNY’s glue. Or wheel grease. A one-woman army, she coordinates and manages projects, routines, and key implementer of processes. Clients lean on her to receive the latest news on their projects, as well as to implement last-minute updates without derailing things.

Raquel Sananes

Senior Project Manager

Why accuracy comes standard. Raquel enables GCNY to serve, run, and grow both itself and its clients—with emphasis on keeping all team informed of operations. She also oversees the dedicated microteams serving a number of companies, including the GCNY-Centers Healthcare relationship.

Yanky Perl

Design Lead

The brand’s shepherd. Yanky develops and leads brand strategies and visual concepts that shape the brands expression and guides the creative team to create successful outcomes. On the Brooklyn design scene he’s known as a trendsetter, a harbinger of new technologies and techniques for the creative community.