GCNY Wins DNA Paris Design Award for Healthcare UX Excellence

We’re proud to share that GCNY has been named a Winner in Graphic Design / UX Design at the DNA Paris Design Awards for our work with Nupera—a groundbreaking healthcare brand transforming the treatment of Peripheral Neuropathy.

At the Intersection of Innovation and Empathy

This award-winning project was about reimagining how patients engage with life-changing treatment.

Nupera delivers a proprietary, noninvasive two-step treatment that uses pulse wave and ultrasound wave technology to promote nerve regeneration and relieve chronic pain. The science is complex—but for the patients who depend on it, the experience needs to feel simple, intuitive, and reassuring.

That’s where we came in.

Designing Healthcare That Actually Cares

From the outset, our team focused on turning medical innovation into human-centered design. We built a brand identity and digital experience that felt as advanced as the science behind it, but also as compassionate as the people delivering it.

Every color, icon, and interaction was chosen with intention:

• To inspire confidence in a new kind of care

• To reduce fear around unfamiliar technologies

• And to bring clarity to something as overwhelming as chronic nerve pain

Because to us, great healthcare design is transformative.

Leading the Future of Health and Wellness Design

This award recognizes not only the Nupera project, but a growing body of work that reflects GCNY’s deep commitment to shaping the future of health, wellness, and innovation.

From biotech and medical devices to behavioral health and senior care, we’ve partnered with organizations across the healthcare spectrum to design smarter systems, clearer communication, and more empowering experiences.

And this is just the beginning.

Thank You

A huge thank you to our incredible design team—Joseph Blumenfeld, Ricky Blau, Esther Fried, Emily Choi, Lexi Bonfils, Cathy Greenberg, and Shlomy Krausz—and to our visionary client, Nupera, for trusting us to bring their mission to life.

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Let’s keep building what’s next.