A Hand in Hope

When Chai Lifeline came to GCNY to lend a hand with their fundraiser, GCNY wanted to showcase the power of Chai Lifeline, and how they're with you through every step. Through positioning and strategy, the “face” of this fundraiser, "Take My Hand," was born.

The concept is simple, yet stunning. Chai Lifeline takes our children's hands, they take Chai Lifeline’s hand to a bright future ahead. And with supporting print and video deliverables, emotive writing, and compelling images, the campaign was a beautiful success.