Rebirthing a child-dev institution

From its borough birth, Encore rose to become New York’s most comprehensive child development company. And with demand, new services, and explosive popularity, they needed a cohesive identity. So GCNY created a playful and kid-approved aesthetic to cement the brand’s status.

Purple holds hands with blue. Font instructs logo. Encore is emblazoned with a key in its name. In 9 years, Encore now spans multiple states, offering specialized children’s developmental services, and unlocking hope. We’re proud of GCNY's near-decade of branding to support them.

What we did
  • Advertising
  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Campaigns
  • Digital Marketing
  • Email Marketing
  • Media Buying
  • Naming
  • Outdoor Media
  • Packaging
  • Photography
  • Print Collateral
  • Printing
  • Research
  • Signage & Environmental
  • Social Media
  • UX/UI
  • Video & Motion
  • Websites
Project info