Reinventing the classic smile.

Enday’s school supplies bring a smile to kids’ faces everywhere, but their own smiley face needed some work. We replaced their bulky and busy logomark with a modern and clean monogram and typography, as well as creating an updated visual identity system that incorporated playful shapes, lines, and colors to create a happily iconic identity.

The result? An entirely revamped visual image that blends form with fun.