Reinventing the classic smile.

Enday’s school supplies bring a smile to kids’ faces everywhere, but their own smiley face needed some work. We replaced their bulky and busy logomark with a modern and clean monogram and typography, as well as creating an updated visual identity system that incorporated playful shapes, lines, and colors to create a happily iconic identity.

The result? An entirely revamped visual image that blends form with fun.

What we did
  • Advertising
  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Digital Marketing
  • Print Collateral
  • Signage & Environmental
  • UX/UI
Project info