An egg-ceptional rebrand.

Farmsdale Eggs (formerly Jack’s Eggs) produces organic and non-organic cage-free, brown and white eggs. Farmsdale chickens are free roaming, vegetarian fed with no antibiotics or hormones for fresh, healthy eggs.Their eggs appeal to environmentally conscientious families who care about where their food is coming from and insist on humane animal practices on a homestead farm.

GCNY worked with Jack’s Eggs to re-invent their brand and connect them to a broader, more targeted audience. We laid the foundation by changing their name to Farmsdale, created an “eggcellent” brand identity that included a new logo and packaging and promoted them through social media and print advertising.