Making a return to form.

From palloza to palazzo—a bridal—pampered with GCNY. Paying homage to Esty’s roots in classic European style, we met her finesse with elegance and feminine tones. We played with satins, swashes and velvets, combined mauves with neon pinks, and built a design identity that marked the re-debut of Haas Bridal.

The campaign was noticed. Haas Bridal was styled in dreamy Viennese meets deco in an identity transformation. “The woman with the gowns in the basement” that couldn’t shake off the name transformed into Haas Bridal with the help of GCNY. It’s the glow-up that those that notice...do.