Enriching necessity with luxuries.

How do you turn nursing and rehab facilities from last-option to first-choice? Most of all, how do you change societal associations? That was what GCNY was tasked with in this Floridian healthcare. Comfortable had become complacent. And they wanted to change that.

From its name onward, we chose to highlight luxury. Luxe Healthcare is unapologetically extravagant, and at every brand touchpoint—from flyers to signature and social—Luxe redefines the standards of healthcare. Good brands defy standards. Great agencies get them there.