Promised Land

Promised Land is an NPO that transforms underperforming properties for religious education purposes, all while providing a tax deduction to the owner. But when they started, they needed a firmly rooted identity and a name that encapsulates their message.

We dove into the nature of the NPO, and “Promised Land” took root, with a tagline — “Your Pledge. Their Future.” — communicating the outcome of donation. Lush greens subtly highlighted the brand, and with sophisticated deliverables, this NPO grew into a fruitful success.