A prognosis of trendy transformation

Sherman Abrams, with over 50 years of experience, is a leader in medical diagnostics, dedicated to precision and community care. Offering state-of-the-art technology and a trusted reputation, Sherman Abrams ensures the highest quality results, making them the go-to lab for doctors and patients alike.

Guided by GCNY, Sherman Abrams' new branding seamlessly merges their rich history with cutting-edge advancements. The fresh, sleek visuals and innovative logo reflect their unwavering commitment to accuracy and excellence, breathing new life into their esteemed legacy.

What we did
  • Brand Identity
  • Brand Positioning
Project info