Wining and dining.

Threading the narrative needle is one of the most challenging branding acts. With a name like Tabernacle, the thread was particularly long—spinning a yarn from the vineyards on the mountains of the Galilee to the bustling dining rooms of New York City.

Tabernacle began as a specialty estate winery. GCNY’s team paired the estate winery with an identity that created a global phenomenon, connecting wine and historical Jewry together. Like its biblical namesake, this Tabernacle makes the journey well.

What we did
  • Advertising
  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Campaigns
  • Digital Marketing
  • Email Marketing
  • Media Buying
  • Naming
  • Outdoor Media
  • Packaging
  • Photography
  • Print Collateral
  • Printing
  • Research
  • Signage & Environmental
  • Social Media
  • UX/UI
  • Video & Motion
  • Websites
Project info