Wining and dining.

Threading the narrative needle is one of the most challenging branding acts. With a name like Tabernacle, the thread was particularly long—spinning a yarn from the vineyards on the mountains of the Galilee to the bustling dining rooms of New York City.

Tabernacle began as a specialty estate winery. GCNY’s team paired the estate winery with an identity that created a global phenomenon, connecting wine and historical Jewry together. Like its biblical namesake, this Tabernacle makes the journey well.