Helping community healthcare happen.
For busy Brooklyn families, medical visits are endless and time-consuming. Ezra Medical Center set out to change that – by creating a community center that employs a diverse group of medical professionals, all under one roof.
They approached us to update their logo and reboot their marketing. One brand refresh and countless ad campaigns later, Ezra has become a household name that’s rooted in professionalism, trust, and community.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Photography
- Print Collateral
- Printing
- Research
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
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Rebrand Images
Ezra: Before and after
The Ezra brand, reinvented for Brooklyn families. The now-classic icon, dubbed Ezzie, supports brand recognition. A soothing color palette of greens and blues looks faintly medical while retaining the brand’s family-friendly appeal.
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Icons
Building an iconic brand
A diverse group of family-minded healthcare professionals, all under one roof–it’s a busy mom’s dream. We drew attention to Ezra’s many medical services with bold, stylized category icons that helped form the core of the brand.
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Tagline
Health in good hands
Our brand messaging started with the tagline, telling potential patients: Your health is in good hands. The simple, straightforward message informed all of Ezra’s brand copy, from ad campaigns to Instagram captions.
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Photography
Picture-perfect health
Compelling on-location photography highlighted Ezra’s beautiful new facilities, while pictures of actual Ezra doctors and playful little patients upped the trust factor.
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2nd Location
Launch party
To bolster their Brooklyn presence, we helped Ezra design a gorgeous new location in the heart of Boro Park–and then threw a party to kick it all off.
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Website
Building an online presence
We built a website that goes beyond “neighborhood clinic”, positioning them as a healthcare authority to rival any other. Consistent branding and a UX-first approach help potential patients easily navigate the site and get the answers they need.
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Positioning Ad Campaign
Think big
Via outsized creative direction and shrewd media strategy, we turned Ezra into a household name.
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Social Media
Staying Social
Ezra is there for families beyond yearly check-ups–and their social media proves it. Advice, tips, and about-us snippets keep families connected.
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Results
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6
new departments
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2
new locations
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1.5.x
increase in staff
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1.75x
patients
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Helping community healthcare happen.
For busy Brooklyn families, medical visits are endless and time-consuming. Ezra Medical Center set out to change that – by creating a community center that employs a diverse group of medical professionals, all under one roof. They approached us to update their logo and reboot their marketing. One brand refresh and countless ad campaigns later, Ezra has become a household name that’s rooted in professionalism, trust, and community.
-
Results
-
6
new departments
-
2
new locations
-
1.5x
increase in staff
-
1.75x
patients
-
Voitex
