Making the call.
Voitex grew fast, and like many other great organizations in similar predicaments, doing a lot leads to less clarity about who you are, what it is that you offer, and what you do. And so, Voitex came to GCNY to help streamline their interior positioning to align with
their external offerings. Taking the brand by the helm, GCNY revitalized the brand from its core outward, positioning the company from a simple communications firm to a next-gen, tech-comm leader that supports entrepreneurial startups to cemented companies.
What we did
- Advertising
- Brand Identity
- Brand Positioning
- Brand Strategy
- Campaigns
- Digital Marketing
- Email Marketing
- Media Buying
- Naming
- Outdoor Media
- Packaging
- Photography
- Print Collateral
- Printing
- Research
- Signage & Environmental
- Social Media
- UX/UI
- Video & Motion
- Websites
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The Turning Point
Ringing in the era.
Through deep research, GCNY optimized the messaging of Voitex into a core, easily understood idea: Voitex builds next-gen, cloud-native technologies for startups to Fortune 500s. Easily integrated and optimizable, Voitex’s highly sophisticated software enriches the customer journey at every touchpoint, bringing the human side back into modern connection.
-
The GCNY Partnership
A brand, communicated.
First came the strategy, competitive mapping, and research. Once a full picture was created, positioning Voitex as a tech leader led to more growth—in real time and in marketing deliverables. Voitex adopted a bright-hued palette with messaging that’s crystal-clear, brought to life in a stellar website and other marketing assets—transforming from a bustling communications giant, to one sparkling with clarity, structure, and depth.
-
Results
-
4.3x
increase in number of clients
-
5x
boost in revenue
-
2x
increase in number of staff
-
8x
increase in positive customer feedback
-
-
Making the call.
Voitex grew fast, and like many other great organizations in similar predicaments, doing a lot leads to less clarity about who you are, what it is that you offer, and what you do. And so, Voitex came to GCNY to help streamline their interior positioning to align with their external offerings. Taking the brand by the helm, GCNY revitalized the brand from its core outward, positioning the company from a simple communications firm to a next-gen, tech-comm leader that supports entrepreneurial startups to cemented companies.
-
The Turning Point
Ringing in the era.
Through deep research, GCNY optimized the messaging of Voitex into a core, easily understood idea: Voitex builds next-gen, cloud-native technologies for startups to Fortune 500s. Easily integrated and optimizable, Voitex’s highly sophisticated software enriches the customer journey at every touchpoint, bringing the human side back into modern connection.
-
The GCNY Partnership
A brand, communicated.
First came the strategy, competitive mapping, and research. Once a full picture was created, positioning Voitex as a tech leader led to more growth—in real time and in marketing deliverables. Voitex adopted a bright-hued palette with messaging that’s crystal-clear, brought to life in a stellar website and other marketing assets—transforming from a bustling communications giant, to one sparkling with clarity, structure, and depth.
-
Results
-
4.3x
increase in number of clients
-
5x
boost in revenue
-
2x
increase in number of staff
-
8x
increase in positive customer feedback
-
Landau’s Market
