A picture perfect moment.

A picture perfect moment.

If there’s one thing Hamaspik knows, it’s just how much time, effort, and care is put into helping every child in their care reach monumental developmental milestones. That’s what we wanted to focus on when creating their ad campaign; highlighting "The Bigger Picture", stepping back and helping the world appreciate every previous moment that led up to these children’s tremendous accomplishments.

The Turning Point

Zooming out to focus in.

What may look simply like a child reciting kiddush, or singing a song at their first grade chumash play is actually the culmination of months or years of services, care, and investment from Hamaspik’s dedicated team of heartfelt therapists and teachers. The next step for their campaign, therefore, was to emphasize the emotionality of these monumental moments while clearly illuminating the hardworking people behind it.

The GCNY Partnership

Lights. Camera. Action!

Our approach was a whimsical take on “The Bigger Picture”. We created a two-page spread, with the first page featuring a beaming Hamaspik child excelling in their everyday life, a small caption at the bottom of the page beckoning the viewer to read on in order to truly witness the bigger picture. With a flip of the page, the viewer then sees this child surrounded by flashing lights and a sparkling camera crew around them. The write up on the side tells their story; a boy brought to social, emotional, and developmental success by the caring and tireless efforts of Hamaspik, set in motion years in the past. While pulling at your heartstrings, the ad also accentuates Hamaspik’s capabilities and effects on their clients, bringing a sharp awareness of their mission to viewers in their surrounding community and worldwide.

Results